In brand, the visual aspect only provides us cues to the greater meaning/s. In some ways these images represent the part of the brand that is seen, and ironically also represent the ‘brand gap’ that exists for many businesses between the promise of their identity and communications and the reality of their actions. If you’d like to talk to us about how we could add greater depth to your brand and its story why not give us a call.

Catalano was commissioned to create a sculpture in tribute to a famous French singer that would be displayed on Jean Jaurès square in Marseille. However, he found a flaw in his sculpture: a whole in the stomach with a possibility of the trunk crumbling. Catalano then thought of enlarging the hole, leaving it with a hollow chest similarly to the “Voyageurs” series we see now. From that point on, several galleries approached Catalano and worldwide orders kept coming.

Basically the definition of a happy accident. And look where it got him.

There’s always a piece of luggage in hand paired with vividly expressive facial expressions; consequently creating an emotionally charged response from audiences. In my opinion, seeing hollow chests within perfectly modelled sculptures definitely trigger an empathetic reaction. But what’s interesting is that the missing parts from the sculptures also leave room for your imagination to lead its own narrative.